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whichfirms combine some of their resources and capabilitiesto create a competitive advantage A strategic alliance involvesexchange and sharing of resources and capabilitiesco-development or distribution of goods or servicesTypes of Cooperative StrategiesJoint venture: two or more firms create an independent company by combining parts of their assetsEquity strategic alliance: partners who own different percentages of equity in a new ventureNonequity strategic alliances: contr，大小：2.08 MB