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1.01-introduction.
2.02-globalinfosystem.
3.03-mktgrschprocess.
4.04-mrparticipants.
5.05-probdef&rschprposal.
6.06-exploratoryrsch.
7.07-secondarydatarsch.
8.08-survey-overview.
9.09-surveytypes.
10.10-observation.
11.11-experiment.
12.12-testmarketing.
13.13-measurement.
14.14-attitudemeasurement.
15.15-questionnairedesign.
16.16-samplingdesignsandprocedures.
17.17-determiningsamplesize.
18.19-editingandcoding.
19.20-basicdataanalysis.
20.22-bivariatestats.

共计20个文档......
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