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Theclientisanapparelcompanywithglobalbrandrecognitionandproducts
availableinvirtuallyeverycountryintheworld.Tokeeptheircompetitorsinthe
darkwewillcalltheclientBigBrand.BigBrandhasbeendeliveringsportsapparel
andaccessoriestocustomersformostofacentury.BigBrandhasasimplestrategy
?tocontinuouslystrengthenbrandsandproductstoimprovetheircompetitive
positionandfinancialperformance.Theclienthadannualsalesof?7billionwith?
billioninannualnetprofit.SixbillionoftheannualsalesaretoRetailPartnersand1
billioncomesfromBigBrand抯ownretailstores.
Theyhavetwoseasonsannually.Toremaincompetitivemanufacturingmovedto
thirdworldcountriestotakeadvantageoflowcostlabor.Manufacturingleadtime
isbetween2and4monthsandtransportationleadtimeisbetween4and6weeks.
TodayBigBrandordersinventory5to9monthsbeforetheinventoryisintroduced
tothepublic.
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