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APEERLESS“BRANDINSIDE”:THENEWBASISFORANECESSARYVALUE-ADDEDREVOLUTIONTomPeters/11.08.20xx
TheNewEnterpriseValue-AddedEquation/Mark20xx(1)100%“WOWPROJECTS”(NewOrg“DNA”/“TheWork”)+(2)Incredible“TALENT”Transformedinto(3)Entrepreneurial“BRANDYOUs”and(4)LaunchedonAwesome“QUESTS”=(5)Internal“Rockin’PSFs”(StaffDepts.MorphedintoWildlyInnovativeProfessionalServiceFirms)…(6)WhichCoalescetoTransformtheFEVP/FundamentalEnterpriseValuePropositionfrom“SuperiorProducts&Services”to“ENCOMPASSINGSOLUTIONS”&“GAME-CHANGINGCLIENTSUCCESS”
1.NewValue-Added’sDNA:TheWOWProject.
YourCurrentProject?1.Anotherday’swork/Paystherent.4.Ofvalue.7.PrettyDamnCool/Definitelysubversive.10.WEAIMTOCHANGETHEWORLD.(Insane!/InsanelyGreat!/WOW!)
TP:“Your‘signature’isnot‘IworkforDow.’It’s‘’Iaccomplished[INCREDIBLYCOOLPROJECT]whileIwasassociatedwithDow.’”**Terms:Signature.Portfolio.Projects.Braggables.
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