标签：广告策划方案,广告策划案例, 本站提供Advertising 2.0免费下载,http://www.2xuewang.com
Contents
Introduction3
Chapter1:AContextforChange4
TheInternetistakingoff.Again.4
MobileTechnologies5
Chapter2:MediaDemocratizationanditsEffectonMassMedia6
Whataretheconsequences7
Howeffectivearemassmediawhenweallhaveamediumofourown?7
TheroleofRSSinthefutureofmassmedia9
Chapter3:ofMouth2.010
Thecocktailpartygoesdigital10
Thevalueofbrands11
Advertisinglosinganally12
Chapter4:ANewLanguage13
Contextualadvertising14
Chapter5:OpportunitiesforAdvertisingandMarketing16
Monitoringtheblogosphere16
Participatingintheblogosphere16
Creatingcompany-sidemicromedia17
Consultingonmicromediaandadvertising17
Helpclientsofferopt-inadvertisingthroughRSS17
Bepreparedforextremelytargetedads18
Opportunitiesforagencyintranetsandwebsites18
Notes20
Abouttheauthor21
CreativeCommonslicense21
，大小：564 KB